Black Friday for Walmart

Black Friday is one of the biggest shopping events for Walmart and is the pre-curser to deals throughout the Holiday. The design objective for Black Friday 2021 was to showcase Holiday sparkle to welcome customers to the twinkling of the winter season. The falling sparkles evoked a sense of celebration and continued throughout the design of each of the Holiday deals campaigns. 

Role: Designer
Responsible for creating site and email marketing assets across desktop, mobile and app throughout timeline of the campaign. 

• Reviewed campaign concept direction and designed mockups following the visual identity toolkit. 
• Collaborated with a team of designers to maintain consistency throughout the site experience.
• Worked closely with the copywriter to prioritize promo messaging and urgency.
• Collected mockups from fellow designers to create presentation boards for internal feedback reviews.
• Reviewed designs with business partners in several points throughout the project and made edits as needed.
• Sliced and optimized assets to be transferred to the PA team for handoff. 

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