Back to School
Role: Senior DesignerCollaborated as part of a team creating social media assets for ‘Tech & Supplies’.
Walmart aims to be the number one destination for families shopping for back to shool, by showcasing a breadth of assortment at low prices. Making Walmart a ‘one stop shop’ for all school supplies.
Created engaging social marketing for our Back To School campaign. Marketing research showed that animated social media posts perform better. Starting with lifestyle images shot in house, I then worked on animating them to quickly showcase the breath of assortment.
The work included social assets for Instagram, Facebook, Tik-Tok and Verizon Media. The colors and format had to stay consistent with the entire campaign so give a cohesive story across media platforms.
