Senior visual designer focused on building scalable brand systems, campaign storytelling and digital experiences across web and product.
Experience
Lead visual design and art direction for large-scale campaigns and product launches, building scalable systems that support cohesive digital experiences.
Creating custom illustration, branding, and packaging projects for small businesses and commissioned clients.
Designed campaign and product storytelling for the launch and growth of a subscription platform, translating complex offerings into clear, engaging experiences.
Designed large-scale campaigns and digital experiences across a high-volume consumer platform, ensuring visual consistency at scale.
Designed global homepage experiences and modular merchandising systems across international markets.
Lead visual creative for retail marketing and in-store communication systems across Williams Sonoma’s national store network.
Experience
Senior Design Lead - Cella for Walmart
2024 – PresentLead visual design and art direction for large-scale campaigns and product launches, building scalable systems that support cohesive digital experiences.
Freelance Designer & Illustrator
2020 – PresentCreating custom illustration, branding, and packaging projects for small businesses and commissioned clients.
Senior Designer - Walmart+
2023 – 2024Designed campaign and product storytelling for the launch and growth of a subscription platform, translating complex offerings into clear, engaging experiences.
Senior Designer - Walmart
2019 – 2023Designed large-scale campaigns and digital experiences across a high-volume consumer platform, ensuring visual consistency at scale.
Web Designer - Williams Sonoma Global
2016 – 2019Designed global homepage experiences and modular merchandising systems across international markets.
Visual Designer - Willams Sonoma
2013 – 2016Lead visual creative for retail marketing and in-store communication systems across Williams Sonoma’s national store network.
Skills
Design
Figma, Adobe Creative Suite, visual identity, design systems, typography, campaign systems, editorial design, motion designDigital & Product
Responsive web design, landing pages, digital campaigns, lifecycle marketingSelected Capabilities
Visual systemsCampaign storytelling
Product storytelling
Art direction
Cross-functional collaboration
Education
Northern Michigan University
Bachelor of Fine ArtsGraphic Communication & Marketing
Volunteering
Surfrider Foundation
2017 – PresentLead Surfrider San Francisco’s beach cleanup program, organizing community cleanups and supporting environmental outreach.
2020 National Activist Spotlight
2018 Volunteer of the Year