Holiday Campaign for Walmart

Role: Senior Designer
Scope: Campaign identity, digital marketing, social advertising, eccommerce placements

For Walmart’s Black Friday Deals for Days campaign, I helped develop the visual system used across digital channels to promote seasonal deals and product highlights.

The campaign required a flexible design approach that could scale across social, ecommerce, and promotional placements while maintaining a cohesive visual identity throughout the holiday shopping season.

Visual Identity

These visuals established the campaign’s core identity, combining bold typography, festive textures, and Walmart’s brand colors to create a recognizable holiday promotion.

Social Campaign

Social placements focused on product discovery within mobile feeds. Designs prioritized bold product imagery and clear pricing to quickly communicate deals while scrolling.

Site Experience

The campaign extended into Walmart’s ecommerce platform through homepage promotions and product-focused layouts designed to highlight seasonal deals and drive discovery.

Promotional System

The campaign system scaled across a wide range of promotional placements, including homepage banners, display ads, and digital marketing units.

Flexible layouts allowed the campaign to adapt to multiple sizes while maintaining consistent messaging and visual hierarchy.